CALVIN KLEIN will always be a first time

In 2019 we imagined, created and realized the CK Watches & Jewelry campaign for the Swiss market. The pitch is simple: No Time Like The First. When we are young, adventurous and a bit crazy, which are the first times we remember the best? The first road trip, the first friendship, the first love story, the first experience alone… For this mandate, we put into practice all our services: from strategic brainstorming to content communication including campaign creation. We managed the project abroad from A to Z and favored local partners. Through photo and especially video, we immerse you into CK’s universe, in the heart of the United States. A true journey for the brand and our team through deserts, asphalt and palms.

© Spurring Sàrl