CONCORD is now in New York City

In 2019, we realized several international mandates for Concord. The challenge was to adapt the watchmaking brand’s identity to different environments. In NYC, we presented an urban and trendy lifestyle. The goal was to find the art of living in the Big Apple through simple yet efficient sequences. We didn’t want to show off the city’s touristic wealth but rather to introduce the products with singularity and class.

© Spurring Sàrl