ECOLE-CLUB MIGROS invites you to know yourself better
We wish to diffuse messages that go beyond image. In 2019, we created a communication campaign for the Ecole-club Migros by showcasing their courses as well as personal development through a sport activity. We carried out a quantitative market analysis on a young ladies’ panel to grasp their vision of sport and performance. Through this mandate, we developed a sport routine mixing indoor training and exploration in nature. The Ecole-club Migros allows you to obtain baselines, habits and technic in order for you to escape and to know yourself better. So, we created the story-telling, the images, the music and the voiceover. Finally, we adapted the campaign for cinema as well.