IWC shows behind the scenes
In 2018, IWC invited us to its huge advertising shooting on the Goodwood aerodrome, in the South of England, with the famous driver Lewis Hamilton. The iconic ambassador is once again ready to introduce the brand’s universe to the world. The project is enormous and IWC wishes to share this adventure internally. Indeed, the watchmaking brand understood the importance of involving its employees in its marketing actions. The effect is instantaneous with the debut of a parallel communication that presents exclusively the next IWC spots.