MINI drives through Swiss Romandie
We include your product/service in an experience that reaches your audience. In 2018, the car brand provided us its two new vehicles for an adventure through Swiss Romandie landscapes. The four models we had with us diffused the experience on Instagram, therefore creating a double communication. We also took over the MINI Switzerland account. Later on, the created content was shared on every Instagram accounts in order to seal that PR 3.0 strategy we created in our early stages. The “Hotel Rougemont” even joined us to extend the adventure together.